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The findings from Vitae Foundation's seventh Right Brain research study, Saving Grace: Examining the Planned ParenthoodBrand (2015), offer practical suggestions for helping medical professionals serve an important role in an ever-developing, integrated pro-life model of healthcare and social services. The responses of women in the study reveal both positive and negative feelings, experiences and attitudes toward the Planned Parenthood brand and the "healthcare" offered there. The Planned Parenthood strengths, to the extent possible, can be mimicked and reproduced and the weaknesses can be easily addressed within more responsible, comprehensive and professional medical practices.
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